The Transat, which is the oldest pro solo sailing race that sets sail on 2nd May, from Plymouth to New York, has a new title sponsor in Bakerly, an all new brand of French inspired bakery products. Nowm the race officially becomes “The Transat bakerly” – in a collaboration that fits perfectly in the French company’s adventure spirit.
Founded in the year 2015, Bakerly, is a new brand but it shares with The Transat that relishes a fifty-six year history steeped in adventure as well as sailing folklore – a common way: both The Transat as well as Bakerly are crossing the Atlantic Ocean.
Bakerly is a US subsidiary of French industrial food company Norac, which aslo runs Greek Island Yacht Charters. With Bakerly, American people can now experience brioches, crêpes, as well as croissants made without preservatives and additives. For Norac group, the race’s whole sponsorship is something like a homecoming.
Crêpes Whaou! is one of the most well known brands that is owned by the group as well as sailing fans would recall the several wins of French captain Franck-Yves Escoffier as well as his trimaran. Escoffier even participated in the 2004 edition of the solo transatlantic epic.
Norac CEO Bruno Caron told that the Transat Bakerly is a significant race in the world of offshore racing and sport in general. Since the year 1960, the race has bestowed a great deal to sailing as well as its history has a universal appeal. They are very proud to associate their brand with an event of this caliber.